Amari, Thailand’s largest domestic hotel management company, with an inventory exceeding 3,000 rooms and employing over 3,000 staff today announced that it will be investing USD$44.1 million in a corporate growth strategy. The group, which currently has 11 properties in key destinations across Thailand including Bangkok, Phuket, Koh Chang, Pattaya, Koh Samui, Chiang Mai and Krabi plans to operate 40 further properties in Asia Pacific by 2018.
This announcement comes one year after the appointment of President and CEO, Peter Henley who has spent his tenure to date focused heavily on preparing for change, allocating investment to the enhancement of systems and processes, significant revitalisation of the Amari brand and corporate management restructuring which has included the appointment of a number strategic senior hires from hospitality giants including Ritz-Carlton, Hilton Hotels & Resorts, Six Senses and Shangri-La. The new management structure includes the addition of roles with specific skill sets in areas including development, technical services and revenue management.
A key cornerstone of this growth plan is the revitalisation of the brand identity. Building on Amari’s strong foundations of successfully managing a mixed portfolio of city-based hotels and resorts, the company is looking to strengthen and broaden its brand proposition.
Planned developments will include:
Chief Executive Officer Peter Henley commented: “Recognising the competitiveness in today’s hospitality industry, we realised that to maintain and develop our position we needed to create a long-term plan to take the company forward.” “The next few years will see many changes both at the brand and property levels, ensuring that we continue to set new standards in modern Asian hospitality.”
Amari is also allocating USD$2 million to communicate these changes via consumer and travel trade marketing activity including the hiring of public relations agencies in key feeder markets including the United Kingdom, India and the Middle East.
About Amari A force in Thailand’s hospitality industry since 1965, Amari’s network of 11 properties spans the country, from scenic seaside and mountain locations to vibrant urban settings. Amari is a vision of contemporary Asia, a brand that embodies Asian flair, modern perspective, desire and a down-to-earth vibe. The brand caters to both business and leisure travellers, with each property featuring superior quality rooms, facilities and services.
Amari. The Colours and Rhythms of Modern Asian Hospitality.
For more information about this release or to request high-resolution photography, please contact: Shamini Murugan Group Director of Communications Amari Corporate Office 847 Petchburi Road Bangkok 10400 Thailand T +66 (0) 2255 3767, +66 (0) 2255 4588 F +66 (0) 2255 3718 E Send an enquiry W www.amari.com
Amari Hotels and Resorts
Peter Henley, President & CEO of Amari Hotels and Resorts, has announced the promotion of Duncan Webb to Chief Marketing Officer of the group.
Duncan Webb has worked for Amari for nearly 20 years and previously held the position of Vice President of Sales & Marketing.
In his new role, he will focus on marketing, PR and brand management for Amari. Mr. Henley commented, “Amari is planning to rebrand in the fourth quarter of 2009. Duncan will take on a critical role in communicating the new brand culture to both the trade and the consumer.”
Note to Editors: Amari Hotels and Resorts is one of Thailand’s leading and most dynamic hotel groups, operating eleven first class properties in Bangkok, Chiang Mai, Pattaya, Koh Chang, Samui, Phuket and Krabi.
For more information about this press release, please contact: Shamini Murugan Group Director of Communications Telephone: +66 (0) 2255-3767 Amari Hotels and Resorts Fax: +66 (0) 2255 3718 847 Petchburi Road Email: Send an enquiry Bangkok, 10400, Thailand Website: www.amari.com
Mr Peter Henley, President & CEO of Amari Hotels and Resorts, has announced the appointment of Mr. Simon Dell as General Manager of Amari Vogue Resort, Krabi.
Mr. Dell, a British national, graduated in Business and Hospitality Administration from USA. He also holds a diploma in Hotel Administration from the Institute Hotelier-César Ritz in Switzerland. Before joining Amari, he accumulated a wealth of experience in international hospitality management in Hong Kong, Russia, Germany, Israel, UK and Switzerland.
In 2008, he joined Amari Hotels and Resorts, as an Executive Assistant Manager at Amari Orchid Resort & Tower, Pattaya.
He now oversees the smooth running of the new Amari Vogue Resort, a five-star Lanna style getaway in Krabi.
M.L. Suravut Thongtham, Vice President Sales, Amari Hotels and Resorts, recently welcomed leading members of the Pakistan media on a trip sponsored by THAI Airways Royal Orchid Holidays to visit legendary historic mosques in Bangkok.
Located on the west bank of the Chaophaya River, the imposing structures represent important and interesting examples of religious architecture, and include the famous Tonson Mosque, which is over 400 years old.
Pictured above M.L. Suravut Thongtham, Vice President Sales, Amari Hotels and Resorts (4th from left) Mr. Kittiphong Sansomboon, General Manager Pakistan, Thai Airways International PCL. (3rd from left) Mr. Ingo Domaschke, Executive Assistant Manager, Amari Watergate Hotel (1st from right)
Thai Airways Pakistan Office, together with Amari Hotels and Resorts and leading local tour operators in Pakistan, met recently to plan special Thailand packages to be operated in 2009/2010 by Royal Orchid Holidays. The meeting was held at the Marriott Hotel Karachi, and inaugurated by H.E. Mr. Joompol Manaschuang, Consul-General of Thailand.
Pictured above with leading local tour operators:
H.E Mr. Joompol Manaschuang, Consul-General of Thailand, Royal Thai Consulate General, Pakistan (3rd from right) M.L. Suravut Thongtham, Vice President Sales, Amari Hotels and Resorts (4th from right) Mr. Kittiphong Sansomboon, General Manager Pakistan, Thai Airways International PCL. (2nd from right) Mr. Suphot Prakitjanuruk, General Manager, Amari Don Muang Airport Hotel (3rd from left)
Mr Peter Henley, President & CEO of Amari Hotels and Resorts, has announced the appointment of Mr Thorsten Ries, as Executive Vice President & Chief Operating Officer for Amari Hotels and Resorts.
Mr Ries, a German national, brings to the role over 20 years extensive experience in many aspects of the hospitality industry. He has held several key international positions, such as General Manager, Area Manager and VP for Ritz-Carlton Eastern Europe, Four Seasons and Marriott hotels, in Europe, America and the Middle East.
Mr Ries was quoted as saying ‘I am very excited to explore Asia and its possibilities, for the first time, and support the future growth of Amari Hotels and Resorts’.
He will play a significant role in transforming Amari Hotels and Resorts, into the future.
Note to Editors: Amari Hotels and Resorts is one of Thailand’s leading and most dynamic hotel groups, operating eleven first class properties in Bangkok, Chiang Mai, Pattaya, Koh Chang, Samui, Phuket and Krabi, as well as six associate hotels in Bangkok, Pattaya, Loei and Doi Angkhang.
For more information about this press release, please contact: Kanjana Ngamkalong Communications Assistant Telephone: +66 (0) 2255-3767 Amari Hotels and Resorts Fax: +66 (0) 2255 3718 847 Petchburi Road Email: Send an enquiry Bangkok, 10400, Thailand Website: www.amari.com
Mr Peter Henley, President & CEO of Amari Hotels and Resorts, has announced the appointment of Ms Lisa Donald as the new Group Director of Revenue Management for Amari Hotels and Resorts. Ms Donald, an Australian national, brings to the role over 20 years experience in the hospitality industry. Since the late 1990’s Ms Donald has specialised in the field of revenue management, working with a variety of clients to assist in developing revenue management culture and to implement revenue strategies. Most recently, she was Vice-President of Client Services with the Cairnhill Group Holdings, in Singapore. Ms Donald holds a Bachelor of Commerce from the University of Queensland and completed the Hotel Revenue Management Professional Development Course at Cornell-Nanyang Institute, Singapore, and certification in Hotel Revenue Management from eCornell – School of Hotel Administration at Cornell University. Mr Duncan Webb, Vice-President of Sales & Marketing, stated: “We are pleased to welcome Ms Donald to our team and look forward to working with her to build on Amari Hotels and Resorts existing revenue management strategies.” Note to Editors: Amari Hotels and Resorts is one of Thailand’s leading and most dynamic hotel groups, operating eleven first class properties in Bangkok, Chiang Mai, Pattaya, Koh Chang, Samui, Phuket and Krabi, as well as six associate hotels in Bangkok, Pattaya, Loei and Doi Angkhang.
Before joining Amari, Mr Cumming, a British national and graduate in Hotel, Catering and Institutional Administration, accumulated a wealth of experience in international hospitality management in Great Britain, Egypt, United Arab Emirates, Oman and in Bangkok.
In 2004, he joined Amari Hotels and Resorts, as Executive Assistant Manager Food & Beverage Division and then Resident Manager in 2006 at the 5-star Amari Watergate Hotel, Bangkok.
Mr Cumming now oversees the smooth running of the very popular 5-star Amari Orchid Resort & Tower, Pattaya.
For more information about this press release, please contact: Nikki Busuttil Director of Communications Telephone: +66 (0) 2255-3767 Amari Hotels and Resorts Fax: +66 (0) 2255 3718 847 Petchburi Road Email: Send Nikki an email Bangkok, 10400, Thailand Website: www.amari.com
In 2007, Mr Boonmark, a Thai national joined Amari Hotels and Resorts, as Executive Assistant Manager at the same property and has accumulated 30 years of experience within the hospitality industry.
He now oversees the smooth running of St. James Hotel, primely located in the city centre of Bangkok.
Mr Prakitjanuruk is a Thai national and a graduate in Economics, also holding certification in Yield Management from The Hague. He has amassed over 20 years of experience within the hospitality industry.
In 1992, he joined Amari Hotels and Resorts, as Front Office Manager at Amari Boulevard Hotel, Bangkok, and then went on to become General Manager of St. James Hotel, an Amari Associate Hotel.
Mr Prakitjanuruk now oversees the smooth running of Amari Don Muang Airport Hotel, located within close proximity to Bangkok’s Don Muang Airport.
